The Power of Preparation with GB Cyclist Joe Truman
For GB track cyclist Joe Truman, performance begins long before race day. After more than a decade at the top level, he knows that the difference between good and great is often found in what happe...
Scaling BFR Across a Roster: Lessons from John Griffin at the Atlanta Falcons
At the very top of elite sport, the smallest margins make the biggest difference. For John Griffin, Director of Player Performance at the Atlanta Falcons, success in the NFL is about far more than ...
Hytro Partner with Tudor Pro Cycling Team to Drive Performance and Recovery
Hytro, the pioneers of wearable Blood Flow Restriction (BFR) technology, are proud to announce a new partnership with Tudor Pro Cycling Team as their Official BFR Partner. As part of the collaborat...
Hytro Partner with GB Basketball to Advance Performance and Recovery
Hytro, the pioneers of wearable Blood Flow Restriction (BFR) technology, are proud to announce a new partnership with GB Basketball as their Official BFR Partner. This collaboration represents an i...
Why Strength Still Sets the Standard in Sport
Speed turns heads, power wins games, but strength is the foundation that supports it all. For athletes looking to develop their performance, improve resilience, and move more efficiently, strength ...
Inside Manchester City Women’s Approach to Recovery with Emma Deakin
At Manchester City Women’s Football Club, recovery isn’t just a protocol; it’s a performance driver embedded across every department. During a recent visit to the Etihad Campus, we sat down with Em...
Built for Performance, Backed by Athletes: Casey Toohill on Investing in Hytro
When NFL Defensive End Casey Toohill was in London during the off-season, Hytro Founder and CEO Raj Thiruchelvarajah made sure to carve out some time with him. More than just a catch-up, it was an ...