Hytro Secures Investment from Leading Performance-Driven Groups

Support from Joyned Capital, Skin In The Game, and elite athletes boosts Hytro’s momentum in wearable Blood Flow Restriction (BFR) technology.

Hytro has received a new wave of investment from two leading performance-focused groups, Joyned Capital and Skin In The Game. This marks a key step forward in the company’s mission to bring the benefits of BFR to athletes across the globe.

The investment will accelerate Hytro’s growth into new markets and reinforce its position as a leader in wearable BFR technology that is simple, effective, and scientifically proven.

“To have respected athletes like Jurrien, Quinten, and Benjamin back our mission is a huge endorsement of the work we’re doing,” said Raj Thiruchelvarajah, CEO and Co-Founder of Hytro. “These players know what high-performance demands and they choose to invest in products that deliver. With momentum growing in the US, our newly granted patent now gives us the protection and credibility needed to scale faster across elite sport, wellness, and beyond.”

Jurrien and Quinten Timber - Getty Images

More than capital

Joyned Capital is an athlete-led angel syndicate that backs breakthrough technologies shaping the future of sport. Skin In The Game invests exclusively in companies focused on unlocking human potential. Their support brings more than financial capital. It adds credibility, real-world insight, and direct access to some of the highest levels in elite performance.

“Hytro is the kind of company we get excited about — simple, proven technology, already winning with elite teams, and a clear runway for global scale. The product has proven its value season after season. Backing Raj and Warren was a no-brainer.” – Jason Esseboom, Founder and CEO of Joyned Capital. 

“For decades, BFR was confined to the lab. Hytro has made it simple, scalable, and scientifically sound, and they’ve earned the trust of the best coaches and athletes in sport. Their momentum is only just beginning.” – Scott Newall, Co-Founder and CEO of Skin In The Game.

Benjamin St-Juste - Joyned Capital

Athlete-backed, performance-approved

As part of the raise, several elite athletes have joined as investors, including Jurrien Timber (Arsenal FC), Quinten Timber (Feyenoord), and Benjamin St-Juste (LA Chargers). All three have used Hytro BFR as part of their own performance and recovery routines and now share in the company’s vision for future growth.

“Performance and recovery are everything in modern football. Hytro is changing the game in both. I’ve experienced the benefits of BFR training first-hand, and what impressed me most about Hytro is how easy it is to use, whether you’re a pro or just training at home. This is a product built for the future, and I believe Hytro can take it to the next level.” – Jurrien Timber, Arsenal FC and Netherlands international. 

“I began using Hytro Shorts in 2023 as part of my post-game recovery routine with the Washington Commanders, whether on the treadmill or during pool workouts. What impressed me most was the ability to achieve the benefits of blood flow restriction without bulky machines or cables. Investing in Hytro was an easy decision because I believe this technology has the potential to help millions of athletes recover more efficiently and effectively.” – Benjamin St-Juste, LA Chargers cornerback.

A trusted tool with global potential

Hytro is already used by over 250 professional teams worldwide, including Manchester City Women’s FC, Soudal Quick-Step Cycling Team, and top organisations across the Premier League, NFL, NBA, and F1. It remains the only BFR product of its kind with US patent protection, secured through to 2040 (Patent No. 12,317,940).

Following recent collaborations with NASA and SpaceX to explore the application of BFR in zero gravity, Hytro continues to lead the way in using science-backed tools to improve human performance in sport, health, and beyond.

Hytro is currently raising investment to support this next stage of global growth. If you are interested in learning more, please get in touch.