Hytro Enters Pro Cycling with Soudal Quick-Step Team Partnership to Supercharge Recovery

Hytro BFR has officially entered the world of professional cycling, partnering with one of the sport’s most successful teams, Soudal Quick-Step. With the razor-thin margins in elite cycling, recovery isn’t just important, it’s the difference between winning and losing.

This collaboration gives Soudal Quick-Step riders access to Hytro’s innovative, wearable BFR technology, enabling them to recover faster, reduce fatigue and stay race-ready throughout the season. Whether on the team bus, between media duties or at the hotel, Hytro provides a portable, self-serve solution to keep riders performing at their peak, especially during multi-day stage races like the Tour de France.

Dr. Warren Bradley, Founder and Head of Elite Performance at Hytro, sees this as a game-changing moment for recovery in cycling.

“Soudal Quick-Step are one of the most successful teams in cycling history, and it’s a real honour to work with such a talented group of riders and staff. Our visit to their winter training camp in Calpe was an unforgettable experience and highlighted how impactful Hytro will be for cyclists—who win or lose on such fine margins. We’re beyond excited to see our BFR solutions give them an extra edge in performance and recovery throughout the season by using a product that can unlock percentage gains even in the most highly trained athletes.”

For Hytro, entering cycling represents an opportunity to push the boundaries of practical BFR use in endurance sport. As Chief Marketing Officer Richard Frost explains:

“This partnership with Soudal Quick-Step is massive for Hytro - not just because it's our first step into the world of cycling, but because of the sheer potential to transform how BFR is used in such a finely tuned performance environment. Professional cycling is uniquely positioned to explore new and exciting applications of practical BFR. The relentless demands of multi-day stage racing and the razor-thin margins at the elite level make it the perfect proving ground. The opportunity to gather real-world feedback from some of the best riders on the planet isn’t just exciting, it’s game changing.”

For Soudal Quick-Step’s Team Physiotherapist, Manu Wemel, integrating BFR into the team’s recovery strategy is a breakthrough.

“We are one of the oldest teams in world cycling, with a rich history of innovation. I've known about BFR for a while but implementing it practically with our riders hasn’t been easy - until now. We've found that Hytro provides the easiest and most effective way to integrate BFR into our recovery strategies. Our primary focus will be on using it during recovery, particularly in high-demand stage races like the Tour de France, where quick recovery is crucial. With only a small window for recovery, Hytro will play a key role in our strategy, both on and off the bike, helping improve strength and recovery.”

For cyclists, optimising recovery isn’t just about bouncing back - it’s about gaining a performance edge. Blood Flow Restriction has already been shown to enhance endurance, build muscle and accelerate adaptation to training, all without adding unnecessary fatigue. By applying BFR during recovery, cyclists can stimulate muscle growth and increase oxygen uptake, helping them maintain power over long races and gruelling climbs.

This exciting partnership is set to maximise cycling performance through the use of Hytro’s patented BFR technology, and will help shape Hytro’s first cycling-specific product, ensuring the technology is optimised for the demands of the sport.

Read more about how Hytro is redefining strength, endurance and recovery for cyclists.