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Hytro signs 3-year deal with Lakapi Samoa to enhance player performance ahead of the Rugby World Cup

Hytro has become the Official BFR Training Partner of Lakapi Samoa. The three-year deal will be across all formats of men’s and women’s rugby with a specific aim to improve on-field performance ahead of the 2023 Rugby World Cup.

Lakapi Samoa x Hytro Official Partner Logos

LONDON, 11 AUGUST 2023 – Lakapi Samoa has taken a step forward to improve performance on the pitch at this year’s Rugby World Cup by announcing Hytro as their Official BFR Training Partner. The makers of the world’s first Blood Flow Restriction wearables will come on board to support coaching staff and players by integrating the training method into their daily routines across all formats, facilitating improved strength and faster recovery proven with BFR.

 

Lakapi Samoa rugby players on pitch during game

 

The three-year deal will see Hytro work closely with the challenger side, who are looking to make a big impact at this year’s Rugby World Cup in France. The full deal will see Hytro integrated as Samoa’s Official Training Partner for both the Men’s and Women’s 15’s and 7’s teams. Hytro’s innovative BFR wearables will be put to the test throughout the 2023 Rugby World Cup, 2024 Paris Olympics, Women’s 2025 Rugby World Cup, and the 2026 Commonwealth Games, providing competitive advantage for the teams as they prepare and recover before and during competition.

 

Hytro BFR Performance Shorts

 

Rich Frost, Chief Marketing Officer, Hytro said: “This exciting partnership couldn’t have come at a more opportune time, as the men’s and women’s Samoa teams have such important global competitions ahead of them. We are delighted to provide our innovative BFR wearables and expertise to the playing squad, but further to this, with so many brand moments to be played out on the field we relish the chance to use our platform to express their talents, tell their stories, and inspire even more people to get behind Manu Samoa.”

 

Commenting on the significant partnership, Faleomavaega Vincent Fepuleai, Chief Executive Officer, Lakapi Samoa, stated: “We are delighted to join forces with Hytro to elevate our commitment to sports development in Samoa. This collaboration represents a pivotal moment in our journey to provide our athletes with the best possible resources for their success. Through this partnership, we aim to not only enhance their on-field performance but also promote a culture of holistic well-being and resilience.”

 

Lakapi Samoa Rugby World Cup 2023 Kit

 

Tom Atkinson, Head of Pro Sport, Hytro said: “We are thrilled and honoured to join forces with the Manu Samoa men’s and women’s teams. Their unwavering passion for the sport, rich history, and vibrant culture make us exceedingly proud to be part of their training journey. Being able to bring Hytro’s BFR products to the players and coaches is incredibly exciting, and together we aim to make a lasting impact on their performance.”

 

Hytro continues its expansion in rugby as the use of its BFR wearables provides a squad-wide solution with the ability to maximise pre-season through efficient recovery as well as enable in-season training adaptions and accelerate recovery without limiting increases in performance. Hytro continues to focus on developing the scientific understanding of BFR application within rugby having recently announced their research partnership with Gloucester Rugby which focuses on lower limb strength sessions.

 

Hytro BFR Performance Shorts being worn during static bike training

 

Hytro is now working with over 60 professional sports teams across the UK and US, with a growing presence in the world of rugby union and rugby league with St Helens RLC, Leeds Rhinos, Catalan Dragons, Bath Rugby, Newcastle Falcons, Newcastle Thunder, and SW7 Academy championed by Sam Warburton all benefiting from BFR for preparation, training, and recovery.

 

Click here to learn more about how Hytro can support increased performance in Rugby Union and Rugby League or speak with one of our BFR experts to book a demo now.

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