KLARNA / CLEARPAY NOW AVAILABLE
Hytro has announced Pete McKnight, Coaching and Sports Science Director at Hintsa Performance to advise on their wearable performance products which are proven to increase strength and speed up recovery.
LONDON, 9th December 2021 – Hytro, the leaders in Blood Flow Restriction Training with their patented wearable performance products, have expanded their senior advisory board with Pete McKnight. Pete, a former Chair of the UK Strength and Conditioning Association, is Coaching and Sports Science Director at Hintsa Performance and brings a wealth of experience with over 20 years as a leader and investor in sports businesses.
Pete McKnight, Coaching and Sports Science Director of Hintsa Performance, said of the appointment: “It’s an honour to be welcomed onboard at Hytro. It’s clear their innovation and brand strategy to date is standing them in good stead to build a globally respected brand. I look forward to bringing my experience in coaching and performance to help showcase the widespread benefits of BFR Training to more and more people, incorporating it into their daily lives.”
Raj Thiruchelvarajah, CEO and Co-Founder of Hytro, said of the announcement: “As we continue to expand Hytro into new markets, we are delighted to officially welcome Pete to the team. Pete has been advising us for a few months now, and it’s clear his knowledge spanning the intersection of performance, coaching, and business is sure to prove invaluable as we continue to show the benefits of BFR Training across multiple disciplines of performance and recovery in what is a very exciting next chapter for the business.”
This news follows an announcement in November this year that welcomed Yanto Barker, founder and Managing Director of Le Col and Nikki Doucet, former Nike Senior Exec as senior advisors also helping Hytro with the direction and strategy of the rapidly expanding business.
Ex Wales Rugby Union and British & Irish Lions Captain, Sam Warburton, has backed the partnership between Hytro and his SW7 Academy, the rugby coaching and training programme by becoming an official Advisor and Investor in the BFR brand,
As the Hytro team closes out a breakthrough year serving Pro Sports teams and athletes with innovative ways to unlock the benefits of BFR, our founders sat down with the Coaching and Sports Science Director at Hinsta Performance and senior advisor to Hytro, Pete McKnight - to discuss the evolution of the company and its next steps.
Blood Flow Restriction (BFR) wearables brand Hytro sees backing from 50 top-level coaches, trainers and practitioners as it continues its growth in the professional sport industry.
