Hytro welcomes Pete Mcknight onto advisory board in the next phase of brand expansion

LONDON, 9th December 2021 – Hytro, the leaders in Blood Flow Restriction Training with their patented wearable performance products, have expanded their senior advisory board with Pete McKnight. Pete, a former Chair of the UK Strength and Conditioning Association, is Coaching and Sports Science Director at Hintsa Performance and brings a wealth of experience with over 20 years as a leader and investor in sports businesses.

Pete McKnight, Coaching and Sports Science Director of Hintsa Performance, said of the appointment: “It’s an honour to be welcomed onboard at Hytro. It’s clear their innovation and brand strategy to date is standing them in good stead to build a globally respected brand. I look forward to bringing my experience in coaching and performance to help showcase the widespread benefits of BFR Training to more and more people, incorporating it into their daily lives.”

Raj Thiruchelvarajah, CEO and Co-Founder of Hytro, said of the announcement: “As we continue to expand Hytro into new markets, we are delighted to officially welcome Pete to the team. Pete has been advising us for a few months now, and it’s clear his knowledge spanning the intersection of performance, coaching, and business is sure to prove invaluable as we continue to show the benefits of BFR Training across multiple disciplines of performance and recovery in what is a very exciting next chapter for the business.”

This news follows an announcement in November this year that welcomed Yanto Barker, founder and Managing Director of Le Col and Nikki Doucet, former Nike Senior Exec as senior advisors also helping Hytro with the direction and strategy of the rapidly expanding business.