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Hytro Appointed Exclusive BFR Performance Partner to GB Basketball to Boost Team’s International Success

Hytro proudly announces its Official BFR Performance Partnership with GB Basketball introducing cutting-edge BFR wearables to the nation’s premier team. This collaboration aims to optimise performance at a fascinating time in the sport of basketball here in Great Britain.

GB Basketball and Hytro logo overlaid onto image of basketball player with ball

LONDON, 20 FEBRUARY 2024 – Hytro proudly declares its official collaboration with GB Basketball as the exclusive Blood Flow Restriction (BFR) Performance Partner. This groundbreaking partnership represents a significant milestone for Hytro, propelling its pioneering BFR technology to the forefront of basketball performance enhancement by partnership with a leading national team.


In a strategic alignment of progressive strategies, Hytro and GB Basketball are set to embark on an exciting journey together. GB Basketball’s recent commitment to restructuring and talent development, exemplified by the appointment of new coaches and a dedicated focus on enhancing performance, perfectly complements Hytro’s innovative approach to athletic training and recovery.


Dan Clark, GB Basketball GM commented “This collaboration between GB Basketball and Hytro signifies a shared vision for the future of sports, combining expertise, innovation, and ambition. As we look ahead to a new international campaign, we are convinced Hytro’s cutting-edge BFR solutions will contribute to it being one of our most successful to date.”


GB Basketball player laying on court floor stretching with band whilst wearing Hytro BFR Performance Shorts


Having proved the benefits of BFR training with a wide number of professional teams and research papers, Hytro will be working alongside GB Basketball to continue to share their understanding of how BFR can be used specifically for basketball athletes and understand more specific recommendations for training modalities for enhanced performance.


Richard Frost, Chief Marketing Officer at Hytro, expressed enthusiasm about the partnership, stating, “Partnering with GB Basketball marks a significant milestone for Hytro, as we bring our pioneering blood flow restriction technology to the forefront of basketball. We are thrilled to embark on this journey with GB Basketball, especially given their recent focus on restructuring and talent development, highlighted by the appointment of new coaches and a commitment to enhancing performance. This aligns perfectly with Hytro’s innovative approach to athletic training and recovery, making this partnership a powerful blend of progressive strategies in basketball.”


The collaboration promises to usher in a new era of performance optimisation in basketball, leveraging Hytro’s state-of-the-art BFR technology alongside GB Basketball’s commitment to excellence. The partnership is poised to redefine athletic training and recovery standards, providing athletes with cutting-edge tools to reach their peak potential.


GB Basketball player playing with ball in hand and wearing Hytro BFR Performance Shorts


Hytro works with over 60 professional sports teams across the UK and US, with a growing presence across a multitude of sports from football, rugby union and rugby league, to American football, tennis, Formula 1, and more. To date teams and athletes such as St Helens RLC, Gloucester Rugby, Oxford United, Nebraska Huskers, Leeds Rhinos, Bristol City Women’s FC, Alpine F1, Cam Norrie, and Max Verstappen have all benefited from BFR for preparation, training, and recovery.


Find out how Hytro BFR wearables can support your team to maximise performance here. Or book a demo now below.

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