KLARNA / CLEARPAY NOW AVAILABLE
ACCESSORIES
OUR FOUNDER
Meet the founder who has supported hundreds of elite athletes with their health and nutrition over the last decade.
Dr Warren Bradley
Founder & Chief Technical Officer
Warren has supported hundreds of elite athletes with their health and nutrition over the last decade, including successful Olympians and sportsmen like Wayne Rooney and Paul O’Connell. He also completed a PhD in 2017 after 10 years of studies, publishing research about human physiology and performance nutrition. Warren’s understanding of working in elite sports paired with the applications of scientific research was the perfect combination that eventually led to the launch of Hytro.
QUESTIONS ANSWERED
Q: What makes BFR special to you?
A: Its performance-enhancing benefits and rehabilitation purposes, and the fact that it is not just for athletes – we are making it accessible to everyone and that’s what I’m passionate about.
Q: Something unique about you people don’t know?
A: I love music, both listening and playing. I prefer drum & bass or techno to rave and run to, although in the car I go for noughties rock or acoustic. I play the guitar and sing and also play the trumpet!
Q: Worst sporting memory?
A: Any one of the numerous times I broke a bone or was knocked out playing rugby. What doesn’t kill you makes you stronger, right? Although I’m not sure my nose shares that sentiment.
Q: What is your favourite sport?
A: Rugby.
“BY INTEGRATING BFR STRAPS INTO PERFORMANCE TECHWEAR, I REALISED I COULD MAKE THE BENEFITS OF BFR ACCESSIBLE FOR EVERYONE”
Dr Warren Bradley
Founder & Chief Technical Officer